Privacy and Security

Personal details

We value our own personal privacy and have total respect for the privacy of our customers and anyone else that contacts us. We are committed to protecting your rights.

Only essential contact details required for operational purposes will be kept in our records, such as name, email address and sometimes postal address. The action of making a purchase from us is taken as positive consent to hold the data provided.

If you choose to contact us either via the website form or by direct email message, your email address will also be kept for a while on our system. However, we will never use it for any purpose other than direct reply or follow-up contact.

Any such personal data retained by us will not under any circumstances be made available to any other company or person.

We never gather and store personal information from any external source. We do not do any form of direct marketing. We never send unsolicited emails or text messages, or anything else like that.

We use email addresses to validate existing customers, for example when issuing licence reminders. We very rarely send email messages except in response to queries.

Any on-line purchase payments from our website are handled entirely by PayPal, we do not see or keep any credit card details. We will never request payment card or any other account details from you. PayPal have an excellent security record and provide extensive information about privacy and safe purchasing on their own web-site.

For mobile apps we use the Google Play Store. No personal information is extracted or stored by us.

Removal: If at any time you wish to have your details removed from our system, just let us know and it will be actioned as soon as possible. You may also ask us to provide what details we hold about you. Please note that if a customer's details are deleted then we may be unable to provide free replacement of lost licence codes.

Location

Due to laws that apply in some countries regarding online purchasing, we need to gather information about your location. This is only done by the purchasing pages of this website and during the purchasing process itself. We attempt to get this by using public geo-location services and also from your email address when given. Only your country is determined, no other location information is obtained. We don't wish to request this location data at all but are forced by the operational requirement of the regulations.

Cookies

What are cookies? - They are small text files that are saved to the hard drive by your web browser. Cookies have a number of practical purposes and almost all websites use them to some extent. In themselves cookies do not pose any threat to your security, but they can be used to transfer information, particularly about your web activity.

For a very detailed explanation, see this Wikipedia article about cookies.

On this website we make little use of cookies. However we do use Google Analytics which sets cookies. Our blog runs on WordPress software which uses cookies for operational function. Our online plant database also makes occasional use of a cookie only for navigational purposes. We never gather any personal data from any of these.

Our web pages no longer make use of any embedded code for 3rd Party advertisors. So no tracking cookies are set by our own site. Some pages may contain external web links, including a few referral and affiliate marketing links. We can take no responsibility for external sites or any cookies they might use.

You can generally control cookies in your browser settings, or delete them at any time. This should have no significant impact on viewing our website.

Continuing to use our website implies that you are in agreement with the use of cookies on it. As indicated by UK and EU law we have also implemented a consent check on pages that might set cookies. The consent question is shown on the first visit and if agreed, will be not be repeated. The answer is saved by setting a cookie - which is in fact one of the few occasions a cookie is used by our own code!

Software

Our software does not incorporate any form of remote access for authentication, reporting or any similar function. The downloading or installation of software files from our own website also does not reveal your personal identity - use of our trial and free software is entirely anonymous.

For software installed via an app store, such as Google Play, we do not see or collect any personal data. Your privacy rights are covered by their own system. Our mobile apps are the the same as all our software and never collect identity information.

Purchase of our software licences normally require your email address and a user-name, which may or may-not be based on your real name. Issued registration codes are linked to this user-name and email address. Replacement codes, when requested, are only issued on validation of the original purchase email address.

Our software, desktop or mobile, never attempts to access unauthorised parts of your computer systems. Our programs are strictly concerned with performing only the purpose described for them - nothing else. Any run-time permissions required are for purely operational functioning, for example access to file storage.

We recommend that all downloaded executable files, including those from this site, and also installation CD's are scanned with a reliable anti-virus/anti-spyware program before installing any software.

General security

Our in-house systems are fully protected by hardware and software firewalls, anti-virus and anti-spyware programs. No unsupervised access to systems holding personal data is allowed at any time.

Our web and email services are hosted by a reputable UK company who utilise stringent security measures, well above industry average.

A note about spoofed emails:

Beware of e-mail spoofing - anyone can potentially use someone else's email as their "From" address, including our's (or yours!). Recently there has been a high incidence of fraudulent use our e-mail addresses to send SPAM - these are not from us and do not originate from our mail system. Some viruses will use the PC's Address Book to harvest email addresses for this purpose or email addresses can simply be collected from web-sites etc. There is little we can do to prevent this.

Please note:

  • We do not send unsolicited messages by email.
  • We do not use automated bulk e-mail transmissions.
  • We never use email to market other products.
  • Any e-mail's you receive from us will normally come from addresses ending with "deeproot.co.uk" and there are only a very small number of valid mail users at this domain.
  • Our mail servers located in the UK.
  • Genuine mail messages from us will normally give your real name, if we know it, at the start of the message and be clearly "signed" from us at the end.
  • We will only require a postal address if you purchase a CD and we will never need your bank details as part of our purchase process.

For any dubious messages, never click though any embedded hyperlinks, or open any attachments, or use the "reply" function. If you are unsure about any email that appears to have originated from us, then forward the whole message to and we will check its validity. Whenever possible appropriate action will be taken against any sender found to be fraudulently using our domain address.